Description

Derek Foster, a struggling Finance major, meets Eric Bensen, CEO of Caspian Sea Drinks, at a black tie fundraiser honoring Mr. Bensen and his newly founded charity. Mr. Bensen agrees to mentor Derek. In weekly meetings, he tells Derek the story of Caspian Sea’s rise from lemonade stand to publicly traded company, while introducing him to the fundamental concepts and principles of Corporate Finance. Meanwhile, a competitor plotting to steal the ingredients of Caspian Sea, poses as government agent, Steve Moss. He tells Derek that Mr. Bensen is under criminal investigation and pays Derek to act as a spy. As Derek processes the information he receives in separate weekly meetings with Mr. Bensen and Mr. Moss, he learns valuable lessons in both Finance and Ethics.

Using simple languages (words, pictures, numbers) integrated with a compelling narrative, Jonathan Godbey, and Jason Mehl expand the simple, familiar, and concrete concepts of the development of Caspian Sea Drinks into complex, fresh, and abstract realities that are essential for Finance students at all levels.

Story-telling is a tool employed by many effective instructors. Caspian Sea Drinks: A Narrative Introduction To Corporate Finance equips all instructors with one large narrative constructed of smaller stories tailored to meet the needs of new and seasoned instructors of Finance.

Benefits

• Story-telling approach engages students in a way textbooks can’t
• Electronic format that is accessible from numerous devices
• Lower cost to students