Author: Alex Putman

ISBN: 978-0-9893835-1-6

Price: $9.95


Why Size Matters

In 2012, a study showed that 92% of all companies used social media to identify candidates. It was further discovered that career pages are fast becoming old news, as recruiters and Human Resource professionals hired talent from LinkedIn (93%), Facebook (66%) and Twitter (54%). You may ask yourself WTH do all these statistics mean for you and the potential for the career you always dreamed of?

It’s clear that the paradigm shift between social media as a means to catch up with buddies to a resume list companies pull from is moving fast—scary fast! But before you start folding your resume into paper airplanes and flipping burgers just yet, there is a way to stay ahead of the curve and actually land a great gig. Size Matters was written as a guideline for every jobseeker looking to build their personal brand and market themselves to potential employers while still staying very much engaged in their social sphere.
As you read this book, I encourage you to keep these questions in mind: How big is my social footprint? What does it look like? Is it a good representation of what my future employer is looking for or did that late night party tweet cost me my potential dream job? Because in the World Wide Web universe where the rules refresh on a whim, size really does matter.

Size Matters is available at, Bookstore, and Amazon Kindle Bookstore.


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Alex Putman

Alex is an entrepreneur, author, speaker and modern day digital storyteller. After years of building global talent acquisition and employer branding teams for Fortune 500 through start-ups he started SPLICE, a creative employer branding agency. His passion for marketing and people engagement are obvious during the many keynotes and presentations delivered around the world on these topics.

A graduate of The University of Alabama with a Bachelor’s of Science degree in Marketing and minor in Public Relations he currently lives in Atlanta, GA with his family..

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